Resources
Some links on this page may earn us a commission at no extra cost to you. That commission never affects what we recommend: the categories below describe what each type of tool is for, and the honest advice is to start simple and add tools only when a real bottleneck appears. See the full Affiliate Disclosure for details.
Funnel Builders
A funnel builder gives you landing pages, signup forms, and a way to deliver a free resource and send follow-up emails, ideally in one place. If you are starting out, an all-in-one builder is usually simpler than connecting five separate tools.
- Systeme.io (affiliate link) — an all-in-one funnel builder with landing pages, email, and course hosting. A practical starting point if you want one tool for the whole funnel.
- ClickFunnels — a well-known funnel builder focused on sales funnels and page templates.
- Leadpages — a landing page builder for people who mainly need fast, simple opt-in pages.
- Carrd — a minimal, low-cost option for single-page sites and simple landing pages.
Email and Automation
Email platforms store your subscribers, send your sequences, and report opens and clicks. The right one depends on list size and how much automation you need. Most offer a free tier for small lists, which is enough to start and learn what your audience responds to.
- MailerLite — a straightforward email platform with a free tier for small lists.
- ConvertKit (Kit) — an email platform popular with creators, with visual automation builders.
- Mailchimp — a widely used email platform with templates and basic automation.
- ActiveCampaign — a more advanced option for detailed automation and segmentation.
Video Tools
Video tools cover three jobs: recording, editing, and repurposing. You do not need professional software to start — a phone, clear audio, and simple editing will carry your first videos. Add tools only when editing or repurposing becomes the bottleneck.
- CapCut — an accessible video editor for short-form video, including captions.
- Descript — an editor that lets you edit video by editing text, useful for cutting long recordings.
- Canva — a design tool for thumbnails, simple graphics, and short video layouts.
- OBS Studio — a free tool for recording your screen and camera together for tutorial videos.
Analytics
Analytics tools tell you what happened in your funnel: where visitors came from, which pages converted, and which emails were opened and clicked. Start with one analytics tool for your site and your email platform's built-in reports. That covers the five numbers in the analytics guide without adding another dashboard to check.
- Google Analytics — a free, widely used analytics platform for websites.
- Plausible — a lightweight, privacy-focused analytics option.
- Matomo — an analytics platform you can self-host if you prefer to keep data on your own server.
How to Choose
Pick the simplest tool that does the job, use it for a month, and judge it by output: did you publish more, test more, or understand your numbers better? If not, the tool was not the bottleneck, and a different tool will not fix it either. For the full method behind that advice, read AI Tools for Building Funnels and Funnel Analytics: 5 Numbers to Watch Every Week.